Understanding your customers and how to effectively market to them is critical to the success of your company.
Striving for increased growth is an objective for most businesses however the path is not always a smooth one. Understanding what products, services, people, industries and market segments will provide you the desired growth and then what strategies are required to ensure you achieve your goals is critical.
We will help you create a marketing direction to your business, walking through the process to plan effective marketing programmes, advertising campaigns, sales promotions and brand recognition.
Having developed your marketing strategy, then you need to focus on the 3 pillars of increasing sales.
Getting more customers
Getting them to spend more
Getting them to buy more frequently
Our 'off the shelf' Growth Planning Programme is designed to enable you to review and benchmark your marketing strategy, sales process and sales performance to highlight areas for improvement and development.
Alternatively, we have developed a tiered Growth Programme to support you develop a robust marketing strategy, improved sales processes and effective sales performance that will grow your team, develop the right behaviours, upskill your salesforce and achieve your results.
Growth Connect - a short term Growth Planning programme designed to strengthen your business foundations and take you on to the next level
Growth Professional – a medium term Growth Planning programme for business owners ready to implement their growth plans and ensure that the team delivers the operational results, through improved sales processes and performance
Growth Elite – a hands on Growth Planning programme for organisations that want to align Marketing Strategy and Sales operational performance to transform their business, to obtain growth or profits quickly and are experiencing rapid change.
| Growth Planning Programme | Service | Growth Connect | Growth Professional | Growth Elite |
|---|---|---|---|---|
| Leadership Support | 24/7 email and telephone support | Yes | Yes | Yes |
| One-page action plan accountability and problem solving session | Quarterly | Bi-monthly | Monthly | |
| Marketing Planning meetings | No | Yes | Yes | |
| Coaching call | Quarterly - Video call | Bi-monthly - Video or face to face | Monthly - Video or face to face | |
| Quarterly Business Leaders Forum | Pay as you go - by invitation only | Pay as you go - by invitation only | Yes | |
| Programme | Initial Marketing Planning assessment/review/plan development | Yes | Yes | Yes |
| Review and update meetings | Quarterly | Bi-monthly | Monthly | |
| Marketing Growth workshop | No | Yes | Yes | |
| Working with your team to.... | ....to embed a common approach to align Marketing Strategy and Operational Sales Performance | No | Yes | Yes |
| ....drive accountability around their Operational Sales Performance objectives | No | Yes | Yes | |
| ....measure performance and give feedback | No | Yes | Yes | |
| Attend Marketing Planning meetings | Quarterly | Bi-monthly | Monthly | |
| Contract | Fixed price monthly fee payable by monthly standing order | Yes | Yes | Yes |
| Guarantee | No | Yes | Yes | |
| Notice period | 1 month | 1 month | 1 month |